Provide Useful and Actionable Content to Assist Organizations and Individuals:
> Improve Moments and Experiences
> Adapt to Ongoing Change and Risk
Our 3 Strategies to Achieve these Objectives:
1. Explore and Share Information about Human Approach-Avoid Behavior.
2. Use Detached Observation for Better Analysis and Results.
3. Use and Teach Touchpoint and Experience Maps - Change and Risk Maps.
Layout of Website:
EXPERIENCES
> 7Starters - Suggested Top 7 Starters for your Mapping
> ApproachAvoid Topics - Top ApproachAvoid Topics Focused Here at the Site
MAPPING
> Mapping Introduction - Quick Introduction of Mapping the Human Experience
> Mapping Ideas - Take learning from the site/Put into action with Maps
- Includes Link to a Mapping Moments and Experiences Board
ADAPTING TO CHANGE
> Change Introduction - Human Civilization Change Introduction
> Approach Adapting - Top Ways People are Adapting/Ideas to Help Others
BLOG
> Targeting 4 Blog Posts per Month
DEDICATION/CONTACT
> Story and Purpose of the Work here at ApproachAvoid.com
> Additional Contact Information
QUICK CONTACT:
Manager of ApproachAvoid.com - Brad Lehman
Phone - 248 331 9910
BELOW
Detached Observation
ApproachAvoid Mindset

I want to Improve a Moment and/or an Experience for another Person
Each person has their own brain development, past experiences, and perceptions of current inputs that help them approach or avoid an organization touchpoint/experience.
To map and improve moments and experiences, we need to step out of our past experiences to see how others are attempting to get through their day. Detached Observation thinking helps us see the world better and improve results. How does each customer, patient, or employee interpret the moments that determine their approach-avoid actions?
I want to Help Others Adapt to Ongoing Change and Risk
The world is in constant and accelerating change. To map these constant changes and risks, we need to step back and see how others around the world are attempting to survive and thrive each day. Thinking from a Detached Perspective allows us to better understand the actions that people take for their own adapting to change and risk.
Detached Observation drives the point home that each person has their own past experiences and worldview/perception that they depend on. For mapping purposes, this line of thinking allows us to move away from our individual biases to better understand and serve others.
To explore this concept, throughout this site you will see this:
DO:
This means we are making a Detached Observation for the topic being discussed.

Like all other species on planet Earth, we spend all day, every day approaching and avoiding.
Two Quotes from the Handbook of Approach and Avoidance Motivation:
To survive, all animals, ranging from amoeba to humans, must approach and avoid certain situations, objects, and possibilities.
All organisms are hard-wired or preprogrammed to make immediate approach-avoidance responses to particular inputs/stimuli.
DO
Every Customer, Patient, and Employee is in Constant Approach Avoid Action mode. What are the inputs each person is experiencing to interpret to make their approach - avoid decisions and actions?
The actions taken by all individuals (decisions made of approaching vs avoiding inputs) form human history. For organizations, the actions taken by potential and current customers/employees form the history and success potential of that organization. Each individuals actions over a lifetime form their own personal story and history.
Since these approach or avoid decisions are so important, we want to get into the mindset of this fact as we explore adapting to change and mapping experiences.
Consider spending the rest of the day reflecting the concept of approach - avoid and how it is impacting what you are experiencing.

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